49" UM7400 Ultra HD 4K HDR TV
A slim bezel and sleek modern lines add a premium design aesthetic to your space and enhance your viewing experience. That combined with 4K quality image, HDR for more accurate colours, AI that allows you to control your TV with your voice and a quad core processor that creates a cleaner, sharper image, the LG 49" UM7400 Ultra HD 4K HDR TV is a combination of great design with the best in LG technology."Live in wonder with new IntelligenceLG AI TV expands your AI experience with both the Google Assistant and Alexa. Get answers to questions and control smart home appliances all through the power of your voice.4K Resolution A New Standard for High Definition. Experience more realistic images with fine detail and vivid colour on the 4K display – which offers four times greater resolution than Full HD.True Immersion. Even at Wide Viewing Angles. Wherever you sit, the IPS 4K panel’s wide viewing angle keeps you enthralled with spectacular realism — displaying almost 100% colour accuracy, even from a 60 degree angle.Quad Core Processor For Sharp, Clean Images. A fast, accurate quad core processor eliminates noise and creates more dynamic colour and contrast. Low resolution images are up scaled and reproduced at close to 4K quality images.True Colour AccuracyThe slightest colour difference is accurately reflected to deliver sharper, richer, and more real.4K Active HDR optimises every scene, delivering delicate detail and rich colour. The multi HDR format, including HDR10 and HLG, coupled with LG’s dynamic scene by scene adjustment technology, lets you enjoy any video content in amazing HDR quality.