[Image: Marco Verch/Flickr]

Some call it Aspen Gold; others opt for Ochre, or a deep Sunshine Yellow. The colour aficionados at Pantone , however, call it Turmeric - and it’s a colour to watch for summer. Across the board, attention-grabbing reds and orange tones took the lead when it came to Pantone's spring colour palette including the colour of the year Living Coral. But judging by the slew of influencer holiday pics already cropping up on our feeds and some of our favourite retailers’ latest collections, it’s the rich yellow that’s translated the best into everyday life - and it’s easy to see why.

The eponymous spice is having a serious moment right now, and not just in the fashion stakes. Juice companies are have been putting turmeric front-and-centre on their labels for some time now. Even if you’re not currently chugging turmeric lattes for their gut-boosting perks and natural buzz, you can hardly move in the beauty aisles for turmeric-tinged face masks and serums to stimulate your glow. As a concept, it’s already alluring to the masses so the next logical step was to capitalise on it further. Us? We’ll be absorbing the benefits through fabric.

It’s confident, uplifting and oh-so-flattering and, unlike traditional yellow or orange, works with every skin tone. The hard-to-miss colour pairs especially well with browns, reds, deep blues and sparkling white, making it a perfect choice for holiday packing.

It's all well and good selecting our dream colour pieces when they hit the runways, but when it comes to traversing the high street, we know how easy it is to feel overwhelmed. That’s why we’re heading straight to Dorothy Perkins who are leading the way on the Turmeric front with a warm and spicy spring collection that boasts block colour and buzzy print on dresses, tops and tees. Curious? Check out edit of the best bits below.